2 years ago
Sometimes advertising can leave you speechless. I guess that would be called a “better ad”.
Eichborn’s “smallest commercial gimmick in the world” was simple: attach physical banner ads to actual flies. Yes, they somehow tied small red Eichborn banner ads to flies and let them loose in the Frankfurt Book Fair. The result was flying advertising that nobody could miss.
(via Mashable)
2 years ago
Nice Compete analysis of a display brand campaign by Ford on Yahoo!. I think the impulse to move beyond the click is gaining steam and we’ll see more messages like this one. Advice from the Compete post:
Marketers can and should still look for early indicators of success. But rather than click-through or even short-term view-through, the best view of immediate impact will utilize different metrics: new data like user interaction and duration of exposure, as well as old measuring-sticks like message recall and brand favorability.
I completely agree.
2 years ago
I went on an “autumnal beer cruise” last night hosted by Kelso Brewery based in Brooklyn. Pretty tasty beers, definitely recommend checking them out if you’re in a bar that serves Kelso beer. Was looking around their website today and came across this video. In my view, this is probably as good as television advertising gets.
via geisen
2 years ago
via @bmorrissey
This is contextually relevant, but there’s no chance it was intentional. Obviously his main point is that “in-stream” units that appear more like the actual content both from a design and copy standpoint are apt to be more successful. I agree with that point, but the only reason this particular execution stands out is because it’s randomly contextually relevant.
Most examples of the “in-stream” unit that you’ll find on Gawker will be like this execution from Pepsi: completely unrelated to the actual content people are there to see outside of conforming to the basic design of the blog.
2 years ago
Thanks to Mashable for the h/t on this campaign.
Many of you have seen the video above circulating around the Internets of late. What a great example of creating an experience that aligns with a brand’s core value (i.e. VW is more fun to drive) without it feeling contrived or forced. Hats off to VW and DDB Stockholm for using a social media channel in YouTube to push a brand agenda to support a microsite.
I haven’t, and doubt I ever will see, an actual paid placement supporting this campaign, but that didn’t stop nearly 2 million people from viewing the first of a series of Fun Theory videos.
Most “viral” campaigns rub me the wrong way from the start. This one, however, is straight up delightful.
