October 2009
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Pixelize This: Sanyo Camcorder Ads
Sometimes I’ll see a TV commercial, print ad or billboard and think, “how could I make an interesting online execution of that?”. So why not take my random thought and turn it into a running feature here on Help Make Better Ads.
In our first installment of Pixelize This, I give you a Sanyo underwater camcorder campaign by Saatchi & Saatchi New Zealand (h/t BlogLess).
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September 2009
3 posts
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Is "Sponsored Content" the next iteration of...
As I read the front page of Wired.com this morning, I noticed something that caught my attention. Within the right rail below the fold, I found this “sponsored content” box.
Interesting…clearly paid for as it’s called out as “Sponsored Content” but there is no outward brand attribution (aside from the product shot itself). It’s programed more like an...
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