When an ad is too similar to the editorial content, it almost looks like house ad content for the publisher promoting the content itself instead of for the end brand.  All I see is Teddy Bruschi, not SBLI.

I think, when done well, site skins can strike just the right balance between catching your eye and being unobtrusive.  From a design standpoint, Stereogum’s promotion for Tosh.o just overpowers the content on their front door.  Perhaps some sort of tie-in to music would’ve made this execution more contextually relevant, but as it’s currently constituted it’s both distracting and doesn’t relate to Stereogum’s content whatsoever.

(H/T YM)