geisen:

I went on an “autumnal beer cruise” last night hosted by Kelso Brewery based in Brooklyn.  Pretty tasty beers, definitely recommend checking them out if you’re in a bar that serves Kelso beer.  Was looking around their website today and came across this video.  In my view, this is probably as good as television advertising gets.

Thanks to Mashable for the h/t on this campaign.

Many of you have seen the video above circulating around the Internets of late.  What a great example of creating an experience that aligns with a brand’s core value (i.e. VW is more fun to drive) without it feeling contrived or forced.  Hats off to VW and DDB Stockholm for using a social media channel in YouTube to push a brand agenda to support a microsite.

I haven’t, and doubt I ever will see, an actual paid placement supporting this campaign, but that didn’t stop nearly 2 million people from viewing the first of a series of Fun Theory videos.

Most “viral” campaigns rub me the wrong way from the start.  This one, however, is straight up delightful.